LAST IMPRESSION: WHERE CATS, COMPASSION, AND CINEMA CONVERGE
Source: Sign Media (Extract)
Posted: October 5, 2024
Children’s movies are making a significant impact this year, with one film in particular using extensive signage to promote its release while supporting a heart-warming cause.
At The Garfield Movie activation event held at Dufferin Mall’s Centre Court in Toronto in May, a variety of signage highlighted a collaboration between the Toronto Humane Society and Sony Pictures Canada.
The event area was surrounded by self-adhesive 3M Scotchcal graphic film IJ40 with a matte laminate, featuring Garfield imagery set against an orange backdrop. Behind this display were cats available for adoption. The graphics were printed using a 3.04-meter (10-foot) flatbed printer with LED curing.
A 3D die-cut theatrical standee brought Garfield to life, creating a playful setting for photos, while in-mall digital out-of-home (DOOH) displays, managed by UM Canada in partnership with Cineplex Media, showcased event details and adoption success stories.
The signage was further enhanced by a 1,651-mm (65-inch) Sony Bravia TV displaying USB reel content, ensuring continuous engagement.
Some might call it the ‘purr’fect blend of promotion and compassion.